The mortgage broker sector is very competitive in New Zealand, especially in the larger cities where a Google search for a mortgage broker will throw up many pages of results. This can be very confusing for potential clients who may not know anything about the mortgage brokers in the a list and who is most appropriate for their particular needs. Adding to the confusion is the fact that the top few results in the larger cities always seems to be the same large mortgage broking firms. New clients may have no idea whether or not they are better to go for the large firm or small firm.
One aspect that might make that decision easier if the clients were aware of it is that the reason the handful of large mortgage broking firms always appear at the top of any searches is that they have invested the most money and talent into making sure that they rank number one in Google search. Their high ranking is not the result of them providing the best service market but simply the result of them spending the most money on their website and having the smartest web development team.
Indeed this is often born out by the experience the potential clients have when approaching the large mortgage broking firms, because unless their requirements are very straightforward and they appear to be an easy win, then the mortgage broking firm will most probably suggest the client go elsewhere. Their business model is based around taking on easy clients only, and leaving the more difficult clients for the mass of independent brokers out there.
If a clients requirements are fairly straightforward then the large mortgage broking firms may be a good choice, but if the clients problems are even slightly out of the ordinary then they may be better to go to an independent mortgage broker. These brokers need to spend a lot of their working week finding new clients, and they are not likely to reject any potential new client simply because the application looks a bit more difficult than normal.
The client can learn a lot from the mortgage brokers website, including what type of mortgage the broker specialises in, and what sort of testimonials previous clients have given it. A smart and well thought out website implies that the Whakatane mortgage broker is also a smart and thinking type of person. The client may want to make a list of potential mortgage brokers, and then perhaps shorten the list by including other factors such as distance to travel for meetings etc. Once the client has their best shortlist then they will be able to finalize that with a phone call or a Skype call to their candidate mortgage brokers.